Question 1

Do you provide support after the project is finished?

Accepted Answer

Always. We understand how important it is to be able to get information from the person who created your software and never launch and leave.

### Custom Software Development

We offer tailored post launch support packages for all projects which we work on. They are always altered to match the level of project and foreseen level of support which will be needed.

These packages generally support bug fixes, updates and feature additions but there are instances where we include training and auditing as part of a post launch package.

### Managed Web Presence

Post launch support is included in the monthly fee for our managed web presence package. The support includes bug fixes and reasonable content updates as a standard. Features can be added at a discounted rate as part of the package.

### All Cases

Regardless of whether or not you have paid for post launch support we will never ghost you. If we have built something for you and need help, always reach out and we will do our best to get your issue sorted.

Question 2

How do I know if I need custom software or just a WordPress/Shopify site?

Accepted Answer

We believe in using the right tool for the job. If you are selling standard products or running a content site, we usually recommend CMS Solutions (Shopify/WordPress) because they are faster and cheaper to launch. If your business has unique operational needs, complex data workflows, or requires a SaaS product, Custom Software is the better investment. We'll help you decide during our initial consultation.

Question 3

I built an MVP using AI tools (Cursor/Replit). Can you help me fix it?

Accepted Answer

Absolutely. This is exactly what our AI Code Refactoring service is for. AI is great for speed, but often skips security and scalability. We will audit your codebase, fix security vulnerabilities, clean up the architecture, and ensure it's ready for real users without losing the functionality you built.

Question 4

Can you integrate my marketing tools with my website?

Accepted Answer

Of course! This is an area in which we have quite a lot of experience resulting from our founder, Paul Singh's career. During his time he has lead development in a number of departments for a leading international performance marketing agency.

This experience means that there are very few marketing APIs which he has not rubbed noses with and this experience is directly imbued into our team. Whether it is Google Tag Manager, Hubspot, Klaviyo, Mailchimp or something completely different you can rest assured that you are in safe, experienced hands.

Question 5

What do you mean by 'human lead'?

Accepted Answer

We do not believe in replacing humans with AI. It is our strong belief that AI makes humans better at their job while accelerating progress/trajectory. As such we like to have humans leading projects and ensure our engineers are responsible for the code they generate. Whether an app was written by an AI or a human it is the human who is responsible for the code.

Question 6

How does your company leverage AI internally?

Accepted Answer

We generally leverage AI tools such as Claude Code and our own proprietary AI Agent in order to catch small bugs and get up and running, quickly. We find that these generative AI tools are great for getting the initial 70% of the work complete but real human expertise is generally needed to get that 30% over the line.

Question 7

What is your typical project timeline?

Accepted Answer

A Managed One-Page site can be live in as little as 3 - 5 days. Custom e-commerce builds typically take 6 - 12 weeks. Large-scale custom software projects vary based on scope, but we always work in sprints so you see progress every two weeks.

Question 8

How does your pricing work?

Accepted Answer

We are not another agency that expects you jump on a bunch of calls and discovery sessions before we tell you our prices. That is, in our opinion, unfair and a dark pattern.

Generally speaking pricing depends on the service and the number of engineers/designers we have working on a given project. We have broken down our pricing below.

### Custom Development

For Custom Development and Refactoring, we typically work on a project-based fee or retainer which roughly works out to **£700 per staff member, per day**.

### Managed Web Presence

For our Managed Web Presence service, we offer a simple, one time, **build fee of £300** followed by a fixed **monthly subscription of £40 per month** that covers hosting, maintenance, and content updates (within reason).

### General Hosting

For managed hosting of a website on our UK based servers (with full cPanel access and email/DNS) we charge **£40 per domain, per month**.

Question 9

Is your web scraping and data extraction legal/ethical?

Accepted Answer

Yes, everything we do is 100% legal and above board. We strictly adhere to ethical scraping guidelines and only extract publicly available data.

We do our utmost to ensure that our scrapers respect limits set by data owners and will not result in any angry notices from them.

### What if I need data which is not publicly available?

If this is the case we will advise you of the risks which are involved and advise you as best we can within the restrictions of the local law.

Generally speaking, one of the biggest risks you will face is that of an uphill battle in trying to keep your scraper online. Scrapers which do not follow data owner guidelines tend to break often and require a lot of expensive maintenance in order to stay afloat.

Question 10

Who owns the code you write?

Accepted Answer

Simply put, you do! Generally speaking, when you hire us to complete a project the resulting code is 100% yours to do what you like with. There are some parts which are our own proprietary software which are listed below.

### Managed Web Presence

While you will 100% own the resulting HTML, CSS and Typescript/Javascript which we create for your website, you will not own the deployment scripts and infrastructure which enables the self updating functionality.

This is simply because the self updating part of the package is our internal software which is developed as part of a subscription proposition.

Think of it like this: When you buy a car you own the vehicle itself but you do not own the roads on which you drive it.

### Custom Software Development

When we develop custom software for you, you will own the resulting code. However, the tools and infrastructure which we use to deploy and create the code will remain ours.

This is simply because our tools and infrastructure are part of our core proposition and are not publicly available.

*When we deliver code we do so in a way which allows us to pickup and alter the code easily with our own tools. While we are happy for our clients to own the code we deliver, altering the code yourself may end up making it harder for us to fix any bugs which you may introduce*

Question 11

What is included in the 'Managed Web Presence' service?

Accepted Answer

This is a 'one-and-done' service. It includes the design of a professional one-page website, secure hosting on our servers, bug fixes, and minor content changes. You pay one monthly fee, and we handle everything technical.

### The Website

The website we make for you will have a custom design that is suited to your brand and company. It will be created using our bespoke tooling which was created specifically for this proposition

#### SEO/AI Optimisation

When we create the website we will do so in a way which is considered SEO friendly and will help your business to appear in Google search results and AI overviews.

#### Self Updating

The self updating functionality we implement will use your Google Business profile as the 'source of truth'. It will check your Google Business listing daily for changes to your business' address, contact details and open hours as a standard

#### Content Updates

As part of your monthly subscription we will complete up to 4 minor content updates on your behalf each month. In order to help you gauge what we mean by minor see the following

##### Minor changes (included in your subscription)

- A change of some text on your website
- A change of an image/asset on your website
- A change to a colour in your overall theme

##### Larger changes (not included in your subscription)

- Adding a new page to your website
- Restyling an entire page on your website
- Creating new components for your website
- Implementing third party libraries and software to your website

### Adding More Pages

We are more than happy to add and create more pages for your website, obviously this is something which will take us above the standard £300 initial setup/build fee. Generally speaking you can expect a fee of around £150 per additional page.

Pages can be added to your website at any time but the best time is when we do the initial build as it will lower the cost due to the fact that we can build everything at once.

A transparent software development agency led by humans

People first product development

AI Code Refactoring & MVP Stabilization

CMS & E-Commerce Solutions

Custom Software & Web Applications

Data Engineering & AI Automation

Managed Web Presence (The One-Pager)

Marketing Engineering (MarTech)

Technical Consultancy

So, you've got some questions?